Everyone from condom manufacturers and toilet paper suppliers to chartered accountants and hairdressers are flying the Ukrainian flag to show their support for the war-torn nation. Even Elton John has said he would now like to be known as "Sergei".
Spare a thought then for Russian prostitutes working in the West. Anastasia Itch is a low-class hooker based in Bishop's Prepuce. She charges £10 for head or £30 for full sex.
I paid the full amount for an interview with her.
Since the war began, she has begun advertising herself as Ukrainian rather than Russian. It has helped her business immensely.
She said, "Since I changed my given nationality, I am as busy as a Russian army gravedigger."
Svetlana Analsex is a webcam model on the website SexyWankTime. Although she comes from the Ural mountains in Russia, she now gives her location as Ukraine.
"People don't like to hear about the Urals, it sounds like a pissy place. But Ukraine is popular so I say I come from there instead. Now on my webcam I get exposed more often than Russia's failed invasion strategy."
Even male strippers are changing their names.
At the Fire Station strip bar in Chaffinch St Cock, where the old fireman's pole has found a new use, old pro The Russian Bear has changed his name.
The very hirsute 61-year old man from Barnsley has changed his name to the Ukrainian Wolf, and gains generous tips every night.
"My jockstrap sees more Western currency than the entire Russian economy," he cracked.
