There has been great excitement in the showbusiness world this lunchtime, after main BBC rival, ITV, released details of a new blockbuster show that it intends to schedule into Saturday nights, Britain's Got Swine Flu.
The show is a direct reaction to the unfortunate outbreak of the ultra-virulent H1N1 virus known as Swine Flu, and is a cross between Britain's Got Talent, and the BBC's Casualty.
A presenter in the studio will interview patients who have been stricken down with the virus, and ask them to perform some terrible song or dance act, shortly before they expire.
The programme will be in thoroughly bad taste, as is this story.